The AI receptionist for aesthetics and beauty clinics

Never lose another patient to a missed call.

AnswerWell answers every call to your clinic, day and night, books the appointment straight into your diary, and follows up every enquiry until it books. Installed for you, by a named human who answers for it.

Sixty seconds on the demo line explains this better than any website could.

Incoming call · Radiance Clinic (demo)
0%
of first time calls to UK small businesses go unanswered
Paperclip study of 142 UK firms, 2025
£0
the estimated cost of a single missed business call
BT Business research
0%
of callers who cannot get through never call back
industry benchmark, callers try twice at most
How it works

Live in days. Not another project.

You forward your calls, we do everything else. Start with overflow and after hours cover, or hand over the entire front desk, whichever suits your clinic. Either way, appointments land in your real diary automatically and every booking is confirmed by text.

STEP ONE

We install it for you

Your treatments, your practitioners, your prices, your diary. We build it, test it with real calls, and tune it to how your clinic actually speaks. You approve everything before a single patient hears it.

STEP TWO

Every call gets answered

Day, night, lunchtime rush, three calls at once. Bookings go into your diary with the right practitioner, confirmations land by text, messages reach you instantly, and anything clinical comes straight to your team.

STEP THREE

You see the money

Every month you get the number that matters: calls answered, bookings made, and the revenue recovered, in pounds. If the report ever stops earning its keep, so do we.

What you get

A front desk that never sleeps, never queues, and never forgets to follow up.

Every call answered instantly. Even three at once, even at 2am.

Real bookings by practitioner. Checked against your actual diary.

Instant text back. Any caller who slips through gets a booking link within seconds.

Enquiries chased until they book. Polite follow ups that stop the moment someone says stop.

Reviews requested the compliant way. Your Google rating grows without crossing a single line.

A named human accountable. One phone call reaches the person who installed it. No portals, no tickets.

Twenty calls at once

Three patients ring in the lunch rush, three get answered. No engaged tone, no queue, no voicemail.

Any personality

Warm and chatty or calm and clinical, tuned until she sounds like she belongs to your clinic.

Everything you approve

Prices, policies, practitioners, parking. If you sign it off, she knows it, and she never freelances an answer.

Never misses a call

Nights, weekends, bank holidays, the lunch rush. Always on, never off sick, never on hold.

The monthly report

The invoice that justifies itself.

Most services tell you what they did. Yours tells you what it earned. Every month, one page: the calls that would have rung out, the bookings they became, and what those bookings are worth to your clinic. One recovered patient typically covers months of the fee on their own.

June · Recovered revenue report
Calls answered out of hours63
Bookings made21
Enquiries recovered by follow up9
Estimated revenue recovered£6,340
Two honest questions

What is ringing out actually costing you?

No email required, no complex maths, and the assumptions are deliberately conservative: we count only callers who never ring back, assume just one in three was a new enquiry, and that only half of those would have booked. Your monthly report measures the real number.

Your estimated year, unanswered
Callers lost for good221
New patients among them37
Revenue walking to the clinic down the road£55,500

Based on 85% of callers who cannot get through never calling back (industry benchmark) and 47% of first time calls to UK small businesses going unanswered (Paperclip, 2025). Estimates, not promises: the monthly report shows the real figure.


Your patients hear a calm voice and a kept promise. You hear nothing at all, which is rather the point.

The AnswerWell standard

Your first thirty days are free.

Not a trial with a card on file. Free. If it does not book you anything in a month, we shake hands and part friends, and you keep the report either way. If you carry on after that, it is £449 a month for overflow and after hours cover, or £750 a month for the full front desk, no setup fee ever. That is a six month term paid monthly, because the report only tells its full story over a few months, then cancel any time you like.

Who answers for it

Installed by a person, not a portal.

Every AnswerWell installation is built by our founder, tested against real calls before your patients ever hear it, and tuned until it sounds like it belongs to your clinic. And when you need us, you reach the person who installed it, which is rather the point of the whole thing.

James Stokes, Founder

Request a callback

Your phone is ringing right now.

Find out what answering every single call would be worth to your clinic.

QR code that opens the demo line call page
Scan to call from your phone01225 263 303 · answered by Amy
Questions clinics ask us

Fair questions. Straight answers.

Will it sound like a robot to my patients?

Don't take our word for it, ring the demo line, it takes sixty seconds. Every clinic hears it before any patient does, and you approve everything the assistant can say before go live.

What happens if a caller asks a medical question?

The assistant never gives medical advice, full stop. Clinical questions become a booked consultation or a message to your team, anything urgent is signposted to 999 or 111 and flagged to you immediately, and you get a transcript of every call.

Does it actually book into my diary?

Yes, real bookings, not messages about bookings. It checks your actual calendar, offers real slots with the right practitioner, books the appointment there and then, and the patient's confirmation text arrives before they've put the phone down.

What do the text messages do?

Three jobs. Anyone whose call slips through gets an instant text back with a booking link. Every booking gets a confirmation text. And warm enquiries get polite follow ups until they book, which stop the moment someone replies STOP. That follow up is where most of the recovered revenue comes from.

Do I have to change my phone system?

No. You keep your number and your front desk. Most clinics simply forward calls when the desk is busy, closed, or after hours, so the only thing that changes is the calls that stop ringing out.

Can she answer more than one call at once?

Yes, and this is where she quietly beats any human desk. If three patients ring during the lunchtime rush, all three get answered at the same moment, properly, no engaged tone, no queue, no voicemail. She holds up to twenty conversations at once without breaking stride, which is roughly nineteen more than the best receptionist you have ever met.

Can we choose how she sounds and what she knows?

Entirely. Her name, her voice, her personality, warm and chatty or brisk and efficient, and everything she knows: your treatments, your prices, your practitioners, your policies, even where to park. She is built for your clinic, tuned with you on real calls, and she only says what you have approved, so she never freelances an answer.

Could it be our full receptionist?

Yes. You choose the coverage: overflow only, evenings and weekends, at £449 a month, or hand over the entire front of house for £750 a month. Clinics with a great front desk use overflow as a safety net. Owner run clinics with no receptionist at all take the full front desk and get a complete reception for a fraction of a salary. Your clinic, your call.

What about my receptionist?

Whatever coverage you choose, it never threatens your team. As overflow it catches the calls they physically can't get to, three at once at lunchtime, the 6pm enquiry, the Sunday browser, so your front desk stops being blamed for the ones that got away.

What does it cost?

Your first thirty days are free with no card on file, whichever coverage you want to try. After that it is £449 a month for overflow and after hours cover, or £750 a month for the full front desk, per location, no setup fee ever. Continuing is a six month term paid monthly, then cancel any time. The monthly report shows you exactly what it recovered, so the fee justifies itself in your own numbers, not ours.

Is it compliant?

Every call opens with a recording notice, every text carries a STOP opt out, caller data is handled under a written agreement with retention limits, and we complete a data protection impact assessment with every clinic before go live, yours to keep and show an inspector.

Request a callback

Tell us when. We do the ringing.

Leave your details and the best time to catch you, and you will hear from us the same working day. No obligation, no pressure, just a conversation about what your phone is costing you.

Prefer to write? hello@answerwell.co.uk